Google Tag Manager

Event Tracking

The Ticket widget and checkout makes use of the Analytics Ecommerce metrics.

Through this your Analytics conversions will come as a purchase event.

Tonic will also send the following events:

Event	Source	Description
view_item_list	Ticket Widget	Viewing tickets for an event occurrence
view_item	Ticket Widget	Viewing a ticket type for an event occurrence
add_to_cart	Ticket Widget	Selecting ticket types
begin_checkout	Checkout	On entering the Checkout
purchase	Checkout	On completing a ticket purchase

Setting up Google Tag Manager

To send your data through from Google Tag Manger to Google Analytics you will need to configure your Tag to send event triggers.

To do this follow steps for Google Tag Manager under "Collect ecommerce Data" in this Set up ecommerce events guide from Google.

Tip: Remember to ticket "Send Ecommerce data"

Below is an example of a Tag set up to receive ecommerce data into Google Analytics.

gtm-tag-setup.png

Custom Booking Flows

Below is an example of how the event looks when sent to Google Tag Manager. If you have your own custom process we recommend matching the below to ensure your data in Analytics will be consistent.

{
  "event": "purchase",
    "ecommerce": {
    "currency": "GBP",
    "value": 10,
    "items": [
      {
        "item_id": "{EventID}_{TicketTypeID}",
        "item_category": "Access Tonic",
        "item_brand": "Event Name",
        "item_name": "Ticket Type Name",
        "price": 10,
        "quantity": 2
      }
    ]
  }
}

Google Tag Cross-Domain Tracking

Prerequisites

1. Google Tag Manager must be installed on your site as described in the Google Tag Documentation: https://developers.google.com/tag-platform/tag-manager/web

2. Event tracking must be set up. See our guide for more information

Configure Cross Domain in Google Analytics

You must allow your Google Tag to run on our designmynight.com domain from your Analytics admin.

Please refer to Google's guide on this: Set up cross-domain measurement via the Admin | Google Analytics Help.

Your domains should look similar to our example below:

Example Domains

Once your domains are set up Cross Domain tracking should be working.

You can verify that the URL for the Tonic Checkout contains the linker parameter _gl; for example: https://tickets.designmynight.com/checkout?_gl=1*abcde5*.